Building a Fintech Pipeline Across Malaysia & Singapore

The Problem

A growing internship placement platform needed to build a qualified pipeline across multiple industries simultaneously — healthcare, IT, banking, crypto/fintech, and engineering — without an in-house sales or outreach team. Their target audience was spread across multiple Malaysian cities and into Singapore, requiring multi-city, multi-industry outreach at scale. The company also needed to demonstrate predictable lead generation to stakeholders within a fixed timeframe.

Our Approach

We ran two complete campaign phases over 12 months. Phase 1 focused on healthcare, IT companies, crypto/fintech, and general business across Malaysia. Phase 2 expanded into banking & finance, engineering companies, and extended cross-border into Singapore. LinkedIn was the primary channel, supported by email and WhatsApp outreach to CEOs and Directors.

What We Did

• Sent 4,691 total LinkedIn invitations (2,111 Phase 1 / 2,580 Phase 2)
• Phase 1: 434 accepted (20.56%), 55 replies (12.67%), 19 qualified leads
• Phase 2: 422 accepted (16.4%), 61 replies (14.5%), 22 qualified leads
• Healthcare Phase 1: 5 leads, 71% lead-to-reply conversion
• Corp IT Phase 1: 6 leads at 38% conversion
• Engineering Phase 2: 11 leads — highest single-segment result
• Banking & Finance Phase 2: 3 leads, 60% conversion rate
• Sent 4,688 emails — 28.45% open rate (Mail 1), 34.93% (Mail 3)
• WhatsApp: 89 messages sent to CEOs and Directors, 10 replies, 1 lead

The Result

The campaign generated 41 qualified LinkedIn leads across two outreach phases, supported by additional email and WhatsApp conversations — all without an internal sales team. 27 leads were delivered ahead of schedule at the mid-campaign milestone. Engineering emerged as the highest-performing segment, validating the potential for further expansion and future campaign phases.