Solar Energy Provider Cracks B2B Market Through Cold Email
A Singapore renewable energy company generated B2C leads through ads but could not reach B2B manufacturing prospects through any existing channel.
“Their expertise in crafting tailored email campaigns has been a game-changer for our business. From increased engagement to measurable conversions, their impact has been outstanding.”
— Senior Business Development Executive
Solar Solutions Singapore
The Problem
A leading renewable energy solutions provider in Singapore was successfully generating B2C leads through Google and Meta ads. However, they struggled to reach their actual target market: manufacturing companies with suitable rooftops for solar installation. Their ads were not reaching B2B decision-makers, and they had no mechanism to identify and engage these prospects directly.
Our Approach
We ran a targeted email campaign built on an unconventional data sourcing method. Our team manually identified manufacturing companies using Google Maps, visually analyzing rooftops to find buildings without existing solar panels. We then located decision-makers within these companies through LinkedIn and other sources, verified email addresses, and launched a strategic email sequence.
What We Did
- Reached 900+ companies in the APAC region
- Sent 2,069 emails with 1,643 delivered (79.4% deliverability)
- Achieved 488 email opens (29.7% open rate)
- Used Google Maps to visually identify manufacturing facilities with suitable rooftops, achieving 75% targeting accuracy
- Gathered 5–7 decision-maker email addresses per target company
- Warmed up email domains to achieve a spam rate below 5%
- Successfully set 17 appointments through the campaign
- Continued nurturing previous leads for ongoing responses
The Result
The campaign generated 23 qualified leads and 17 productive meetings. The client successfully closed several deals and built a strong pipeline. They were so pleased with the results that they expanded their engagement with Aggressive ROI to include additional services.
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