Logistics Company Recovers from Pandemic Sales Decline
A Malaysian logistics company saw sales plummet during the pandemic and lacked a digital outreach strategy to reach new customers.
“They stepped in and boosted our monthly profits by 50 to 80K. Their expertise in the new era where I struggled made a huge difference. I highly recommend them to help companies grow.”
— Director of Sales
Malaysian Logistics Co.
The Problem
During the pandemic, a Malaysian logistics company faced a significant decline in sales as traditional business development was disrupted. They could not reach new decision-makers, lacked an effective digital outreach strategy, and had limited internal resources to balance sales with lead generation. In a highly competitive logistics market, standing out and attracting new clients became increasingly difficult.
Our Approach
We implemented a strategic LinkedIn and email marketing approach combining targeted outreach with personalized messaging. Our team handled the full lead generation cycle, from data research to appointment setting, enabling the client to focus entirely on closing deals.
What We Did
- Reached 1,000+ companies globally
- Sent 5,000+ LinkedIn invites with a 25% acceptance rate
- Used LinkedIn to identify manufacturing companies suitable for warehouse automation with 85% data accuracy
- Gathered 2–3 active decision-maker profiles per target company
- Delivered personalized outreach communicating the client’s unique logistics solutions
- Set 38 qualified appointments and managed ongoing prospect nurturing
The Result
The campaign generated 38 leads, 24 productive meetings, and boosted the client’s monthly profits by MYR 50,000 to 80,000. The client credited the campaign with fundamentally changing their business trajectory during a period of crisis.
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