Fortune 500 Manufacturer Enters LinkedIn for the First Time
A global industrial automation leader relied on Google and Meta ads but had never explored LinkedIn outreach for B2B prospecting in Asia.
“Their strategic approach and ability to generate high-quality B2B leads exceeded our expectations. We look forward to further collaboration.”
— APAC Marketing Manager
Fortune 500 Manufacturer
The Problem
A Fortune 500 industrial automation company had been using Google and Meta ads for lead generation across the Asian region. While these channels generated awareness, they had never explored LinkedIn as a strategic B2B outreach channel. They needed a way to identify and engage decision-makers at manufacturing and industrial companies across multiple APAC countries, but lacked the internal expertise and process to do it at scale.
Our Approach
We deployed a targeted LinkedIn outreach campaign using five carefully curated LinkedIn profiles. Our team conducted in-depth manual research to identify the right companies and decision-makers before initiating personalized engagement. Every prospect was manually verified for relevance, seniority, and activity.
What We Did
- Identified and targeted 1,568 companies across the APAC region
- Sent 7,000+ personalized connection requests across 5 LinkedIn profiles
- Achieved a 30% connection acceptance rate (2,100+ accepted)
- Delivered highly personalized messages communicating the client’s unique value proposition
- Set appointments with 121 qualified leads
- Managed ongoing outreach to new prospects while nurturing existing connections
The Result
The campaign generated 140 qualified leads and facilitated virtual meetings as well as on-site visits for face-to-face interactions. The client’s leadership expressed strong satisfaction with the strategic approach and quality of leads delivered, and expanded the engagement for continued outreach.
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